The complete guide to creating, promoting, and optimizing your video content explains how to create videos, promote them, optimize them, and even make money off them.
Not only is the audience on YouTube, but also as the internet’s second-biggest search engine, YouTube can be used to improve your SEO and overall branding presence. YouTube marketing can be an overwhelming tool for brands and individuals. It mixes a strategic principle of SEO with the most resource-intensive form of media video.
That’s why we’ve created this comprehensive guide for YouTube pros and newbies alike. Below we’ll walk you through each step of marketing online from how to create a Youtube channel and optimize videos for search engines to help them become top-ranking videos.
What is YouTube marketing?
A YouTube video marketing strategy is the practice of advertising your brand, product, or services on YouTube to your ideal customer. It involves creating organic promotional videos, working with influencers, and advertising on the platform. Whether you’re an entrepreneur or a large company, you need to know what your customers really need and it isn’t just what you think they need. This is a trap far too few companies avoid.
YouTube Video Marketing Strategy Tips for Your YouTube Channel and Videos
In order to make money, you need to be creative. You should use real people or animated faces instead of words or B-roll in your videos. Your video thumbnails should represent what your video is about. Include CTAs in every video. Make sure that other people can easily share your videos by creating playlists. Consider making a video series. Be creative and produce videos regularly.
Track key metrics
Analytics shows us how people found our videos, how long they watched them, and how much they interacted with them. We can see if there was any kind of drop-off after the initial surge of interest. This gives us an idea of whether or not we need to make changes to our channel.
First, go to youtube.com/Analytics. You’ll see a page that looks something like this:
You can filter your results by content (e.g., videos), device type (e.g., mobile phone), geography (e.g., country) or location (e.g., city), all video content or playlists, subscriber status, playback types, traffic by different YouTube products, and translations. In order to view your results in a variety of different charts and maps, you must first select a chart type and then choose a chart style.
There are many ways to measure the effectiveness of your marketing efforts. Below are some key metrics to consider when evaluating your campaigns.
Watch Time and Audience Retention
Your audience watches your content for an average of 2 minutes and 43 seconds per video. You should be happy about this since it means people are watching your content. However, your audience also spends an average of 1 minute and 35 seconds browsing other channels before returning to yours. This means that people are leaving your channel without watching any of your content.
A video’s average percentage viewed rate indicates the average percentage your audience watches per view, and how many people actually watched the video until the end. You should place cards and end screens in the video if you want more views.
How to Optimize Your YouTube Videos for SEO
Optimizing your video for SEO means making sure that your title, description, tags, and keywords are optimized. You also need to make sure that your video is high quality. This includes having a clear picture, great audio, and an interesting topic.
Metadata is very important for any video. You should make sure that you fill out everything correctly. Your video may get deleted if you use the wrong keywords or descriptions.
This video is about how to create an effective title and description for your YouTube video. You need to be creative and unique. Don’t use keywords too much. Make sure you include your brand name and the topic of your video.
Keywords should be included in the first few words of the title. Keep the title under 60 characters to avoid losing text in search engine results.
Tags
Including the right tags can also make your video rise in the search results. Tags for YouTube videos tend to matter less than other factors like the title or description. Put the most important ones first. Your tags can help your video appear in YouTube’s sidebar in the related videos section.
Descriptions
Writing a great description is the key to increasing your YouTube SEO. Search engines can’t see videos but they rely on descriptions to determine if a video is worth watching or not. So when writing a description make sure to include keywords related to the video content.
When uploading images or videos, always add your keywords in the file name. This helps search engines understand what the contents of the file are about.
Video Thumbnails
Once your video is uploaded, you can choose what video thumbnail should be used for your video. This includes the thumbnail that appears in search results and the thumbnail that appears on the right-hand side of the page. You can also add a title and description to your video.
Create KeywordRich Playlists
A great way to get more traffic on YouTube is by making playlists. Once you’ve got at least 10 videos on the channel, you should group those videos together into one playlist with a related theme. This gives YouTube a better idea of what your content is all about.
YouTube SEO Tools
YouTube Autosuggest
Discover the most searched keywords by using our YouTube marketing tool free. Get more views on YouTube by researching keywords people are actively searching for. Income.tube’s YouTube keyword tool uses autocomplete to find popular long-tail keywords directly from YouTube.
Once you have the results from the search, you can check out the view counts on the videos for those terms to see if there’s enough interest to justify creating your own video.
You may want to create a playlist of these videos to help you decide what to do next. Check out the description, tags, thumbnails, and other details to figure out why the videos rank high.
Add your keywords to your video
You should have one main keyword and several other keywords for each video. Here are some examples: “The video title” – “video description” – “keyword1”, “keyword2”, “keyword3”. Use the main keyword within 3 sentences. Add tags according to YouTube. It only takes a minute.
YouTube video SEO what you need to know
Quality content will help you attract people who want to watch your videos.
So, how exactly do you go about doing YouTube SEO? There are a few things you can do to improve your video rankings.
First off, make sure you include relevant keywords in your title. This helps Google understand what your video is about and gives viewers a better idea of what they’ll be getting into when they watch it.
Second, try to get more subscribers right away. You want to give people an incentive to subscribe by offering something exclusive or interesting to those who sign up.
Finally, make sure you’re using the right tags. Tags help categorize your content and allow users to easily find similar videos.
Keywords play an important role in determining how well videos rank on Google search results. You should always choose keywords that describe your videos accurately.
Adding tags to your videos is an important part of making them accessible to search engines. You should use the most relevant tags possible. Your video transcript is an excellent way to help people who may be hearing impaired or unable to watch the video.
Watch time: Your total video view count also counts towards your ranking! The larger the watch time, the higher your rank! Thumbnails: The thumbnail image will appear when your video is indexed by Google, so make sure it’s eye-catching and relevant. Engagement: YouTube also looks at your engagement, including how many Likes/Dislikes you get, and how many Comments and Shares you receive.
Subscriber numbers: This does not just mean how many YouTube viewers you have. As I explained earlier, how many people watch your video also matters. These views show that your video was valuable and provided value to the audience. In terms of useful search engine optimization (SEO) tools, Tubebuddy is one of the most powerful options because it has so many video SEO features, including “
Tag explorer, for discovering popular tags for your channel and your video. Keyword rank tracking for easily tracking your videos’ ranking and success. A / B testing for videos. Viewing and copying video tags. These last features allow you to check videos and see what tags they used. It is very useful as you check very popular videos that rank highly (and are relevant to your own niche/videos). And see which tags help them get to this stage.
When uploading videos to YouTube, be sure to add them to the main page of your channel. This will ensure that the video shows up when people search for your brand name. Videos should also appear high on the list of results.
Optimizing your video content is important to establish your YouTube marketing strategy. Create videos based on the keywords that you want to target. Take the time to research keywords before creating any new videos.
Add Cards and End Screens to increase your YouTube channel’s viewership
A card is a pre-formatted notification that appears on desktop and mobile. You can set them up to promote your brand or other videos on your channel.
You can add up to five videos to a single video. There are six different kinds of cards you can use: Channel cards that direct your viewers to another channel. Donation cards to encourage fundraising on your behalf. Fan funding to ask viewers to help support the production of your video content.
Link cards, which direct viewers back to another website, are used throughout the video. There are also poll cards, which ask questions about the video and let viewers vote for answers. Finally, there are video cards, which show other videos related to the topic of the video.
How to Promote Your YouTube Channel
Now that you’ve produced a YouTube video, optimized it for search, and created a channel, it’s time to start marketing your videos. Sharing them on other social platforms makes it easier to reach more people than if you were just posting links to your YouTube videos. Here are some ways to get started promoting your videos on other platforms for additional traffic sources.
YouTube Marketing and Channel Management Tools
YouTube is a powerful platform for many people. It is also a great place to start an online store. You can create videos about your products and upload them to YouTube. People can then watch these videos and buy what you sell.
There are many moving parts when it comes to building a successful YouTube channel. You need to come up with great video ideas, but you also have to be able to market your channel so people subscribe to it.
TubeBuddy
This tool allows you to schedule posts automatically, create playlists, add keywords, and much more from their dashboard. You can also use this tool to analyze your audience and see what topics they’re interested in.
TubeBuddy provides two great tools to analyze video content.
The first tool is called Videolytics. This tool allows users to see how many people watched your videos, what keywords were used to search for them, how much traffic was generated by these searches, and more.
The second tool is called Channel Analytics. This tool allows users to get an overview of their channels, including how many views each video received, how many subscribers each channel has, and more.
VidIQ
Cost: Basic free plan, pricing ranges from $7.50-$415/month. VidIQ is an easy-to-use YouTube-certified tool that helps you maximize watch time, tags, and social sharing. It includes competitor analysis, keyword research, trending alert, a YouTube thumbnail generator, and video statistics comparison.
YouTube Studio
Cost: Free. YouTube Studio provides many useful features for free. You can upload videos and get analytics data about your channel. You can also get video snapshots and other information about your videos. You can also use the YouTube Studio mobile apps to manage your channel. You can check your video and channel statistics, moderate comments, respond, edit your video descriptions and titles, and even add custom thumbnails and set your monetization options.
Google Analytics
Cost: Free. Google Analytics provides detailed information about your channel’s performance. With this tool, you can see what people do after watching your videos, where they come from, and how many views you receive. This allows you to make informed decisions about your video content.
YouTube Creator Academy and Creator Services Directory
YouTube offers tons of free services designed to help you market your YouTube channel. You can use these services to increase traffic to your channel and grow your followers. YouTube Creator Academy is the place to learn everything you need to do to market and manage your YouTube channel. You will learn how to quickly set it up, improve its search potential and even monetize your videos. In the YouTube Creator Directory, you will find 3rd party solutions for growing your channel including video production companies, digital marketers, distributors, and more.
YouTube channel promotion tactics
At this point, you‘ve created your YouTube channel with lots of ideas to fill up your calendar for months. One thing you can do now is start thinking about how you can promote your content. Most people who watch your videos will be there because they want to learn something or get some entertainment out of them. You should try to think of ways to encourage these types of people to subscribe to your channel.
YouTube marketing tools
The analytics tab shows you a summary of your video and channel performance as well as other important information about your channel such as number of subscribers, estimated revenue, etc.
Reach shows that my audience is coming to me via a YouTube search.
Audience. Shows you the number of people who watched your video. You can also see how many people viewed your video, how long they spent viewing your video, and what countries they came from. This gives you an idea of how popular your content is around the world.
Social Media
Sharing your videos on social media platforms can be an easy way to add more insights to your video and get engagement with viewers. YouTube makes sharing videos extremely simple by providing a short link. You can also post the link to your target audience on other social networks such as Facebook or Twitter.
Content creators should promote their videos by creating an account on YouTube. Then, you should create a new playlist called “How To” and add your videos there. This will help increase your views and subscribers.
In that case, it might be best to respond to those queries with a link to your YouTube video. If you created this video as part of a broader campaign or global trend, make sure to include relevant hashtags where appropriate to ensure your videos are included in the conversation. For example, if you created a video to raise awareness around your brand, post the link in your profile bio.
Sprout Social
Sprout Social is a powerful social media management and monitoring software. Its cross-channel reporting helps you understand what people are saying about your brand across different channels. Its visual and intuitive reports help you analyze performance data.
Hootsuite
Hootsuite is an excellent tool to manage your social media accounts. It lets you know what kind of content works well for you, increases the reach of your posts, and improves the effectiveness of your ads. You can also get your entire social media team working together.
Social Blade
Social Blade is one of the most well-known of our YouTube marketing and channel management tools. Social Blade can help you track statistics for your social media channels, including Twitter, YouTube, Instagram, and Twitch.
Use Social Blade’s keyword tool for finding the best search terms to optimize your YouTube channel and videos. Social Blade also lets you do in-depth YouTube analytics by monitoring the competition.
In conclusion, YouTube has become one of the biggest sources of traffic for millions of websites around the globe. With over 1 billion users visiting the site each month, it’s easy to see why YouTube is such a powerful platform for marketers.
The problem is that it’s not always easy to figure out exactly how to use YouTube effectively. That’s where our guide comes in. We’ve created a step-by-step tutorial that shows you how to use YouTube to promote your brand, build your audience, and increase sales.
